Download our free e-book "2017 Things to Consider When Selling Your House This Spring"

Home Selling

If you are contemplating the sale of your home, we understand there are many things to consider and finding a real estate professional who you feel comfortable with and who you can trust to guide you through the process is key to a successful sale.  Veronica and her team have the market knowledge, track record and negotiating skills you should expect from a real estate professional. In addition she has a track record of serving with integrity, care, diligence and proven systems that get properties sold.  It is not about being #1 but rather Veronica’s success is defined by earning your real estate business for life as well as your referrals.   

Deciding to sell your property in today’s complex market requires hiring a realtor who has an understanding of your goals, in depth market knowledge, an effective marketing program and excellent communication and negotiation skills.  It would be our pleasure to serve you!

Experience and Expertise

Veronica Gonzales a native to Albuquerque began her real estate career in 1997, is a member of and has earned designations with the Council of Residential Specialists as a Certified Residential Specialist and Certified Luxury Home Marketing Specialist with the Institute of Luxury Home Marketing.  Veronica is a qualified member of New Mexico’s two top producing networking groups specializing in Luxury Home Sales, “New Mexico Select” and “Elite 25 Realtors”.  She serves on the Keller Williams Realty Agent Leadership Council for the Albuquerque East Side office and works on the Keller Williams Cares Committee to identify people/organizations in the community that would benefit from the volunteer efforts of the KW Cares Committee and the Agents/Realtors at the brokerage.  Veronica proudly associates herself with Keller Williams Realty because the company’s mission and culture are parallel to her values.

Veronica and her team of professionals are experts in the navigation and processes of the real estate transaction complexities. The commitment, market knowledge, real estate sales experience and track record for being prepared to address the common challenges and to provide options and solutions, are some of the reasons why Veronica’s referral business has continued to fuel her teams success.

Marketing / Staging / Professional Photography

Markets may change, but the keys to getting properties sold remain the same:  location, price, condition and the very important “market presentation”.  In a buyers' market, condition is paramount and staging along with professional images is more important than ever!

We use the following techniques to sell your house:

• Professional Staging

Most homes on the market are not professionally staged and with Veronica’s staging system your home will stand out from your competition.  According to the National Association of Realtors

“Attractive listings are shown more often creating market exposure”

Veronica works with a team of professionals including a Stager/Re-Arranger who has a good eye for the simple changes in the arrangement of your furniture and in some cases the addition of small inexpensive accents to significantly help increase the flow and appeal of your house.  Staging your house is crucial for not only preparing for the professional marketing photos we take but also for attracting home buyers to see and ultimately buy your house.  Veronica will pay for a one hour consultation/re/arranging session with the Re/Arranger who will help the seller stage their home.  Many of our past client sellers have said that this service was excellent and very instrumental in helping them to stage their home for the market. 

• Professional Photographs

Veronica understands that most home buyers initially use the internet to search for their Albuquerque Dream Home.  According to the National Association of Realtors

“Plenty of Professional Photos are key to attracting the internet buyer”

Another one of Veronica’s team members is her very talented husband James, who is not only the professional photographer on the team but also the marketing manager who oversees the development of company website, ABQDreamHomes.com as well as other online marketing media such as the YouTube videos of your property.  

• Internet /  Digital Marketing

We have optimized our internet presence to gain exposure and differentiate your home from the other homes they compete against.

We market your property to hundreds of online search engines, Social Media sites through direct m

arketing and syndication, by displaying your home through the use of attractive photographs, video and descriptions that detail the finer points of your home.

Pricing

Positioning your unique property or pricing your home is a key element for procuring a buyer. Competitively positioning your property coupled with good preparation, staging and an effective marketing strategy is the formula for getting your property sold and closed at the highest possible price. 

Veronica will give you an in-depth analysis of the market value for your property as well as helpful

recommendations including repairs and any improvements that are the most beneficial for preparing your house.  Veronica is committed to providing the best service and strategies needed in today’s challenging market to assist you in the positioning of your property, preparing it for presentation and then she implements a dynamic marketing strategy for maximum exposure.

Earning your business

As a real estate professional and your broker it is our goal to help you meet with success on the sale of your property and exceed your expectations through the process.  

“We bought and sold our home through Veronica Gonzales. Not only is Veronica very professional,but she is also meticulous and organized. Above all, her perseverance is a definite must in this economy.We have recommended her to all of our friends”

his is a partnership and that with good guidance, a clear understanding of the expectations and excellent communication, the sale of your house can be accomplished so that you can move forward with your plans. Please take the time to read testimonials from our past clients and we are happy to provide references upon your request.