Professional Home Staging

Professional home staging is an effective method of preparing your home for sale. Staging your home is designed to impress buyers by showcasing a home's best assets.

Most homes on the market are not professionally staged and with Veronica’s staging system your home will stand out from your competition.  The goal is to make your home more appealing to as many home buyers as possible through photography, videography and in person showings.

“Attractive listings are shown more often creating market exposure” - National Association of Realtors

Veronica works with a team of professionals including a Stager/Re-Arranger who has a good eye for the simple changes in the arrangement of your furniture and in some cases the addition of small inexpensive accents to significantly help increase the flow and appeal of your house.  Staging your house is crucial not only preparing for the professional video and photography but also for attracting home buyers.  Many of our past client sellers have said that this service was excellent and very instrumental in helping them to stage their home for the market.

Professional Photography

Great pictures lead to more showings

Photographs are the first impression your home will make on a buyer. The goal here is to pique the buyers interest by showing them plenty of photographs while showcasing your homes best attributes

"Plenty of Professional Photos are the key to attracting the internet buyer" - NAR

Homes SOLD by the ABQDreamHomes Team

Contract Negotiation

Getting ready for the negotiating process begins with preparing your home for the market and is key to maximizing the value of a deal. We work hard to keep our negotiating skills sharp and to build our arsenal of negotiating tactics and strategies.

Selling your home is a financial decision but can be equally emotional for both the seller and the buyer. We are advocating on your behalf and will work hard and effectively to maintain the value of the deal. Experience is important specifically when reviewing multiple offers and determining the best path and who you want to enter into contract with. When we review offers we will help you to understand the strengths, weakness and the direction the negotiation may go . When we meet to determine your marketing plan we will also review the negotiating scenarios you may face. 

Internet /  Digital Marketing

We have optimized our internet presence to gain exposure and differentiate your home from the other homes they compete against.

We market your property to hundreds of online search engines, Social Media sites through direct marketing and syndication, by displaying your home through the use of attractive photographs, video and descriptions that detail the finer points of your home.

Pricing

Positioning your unique property or pricing your home is a key element for procuring a buyer. Competitively positioning your property coupled with good preparation, staging and an effective marketing strategy is the formula for getting your property sold and closed at the highest possible price. 

Veronica will give you an in-depth analysis of the market value for your property as well as helpful recommendations including repairs and any improvements that are the most beneficial for preparing your house.  Veronica is committed to providing the best service and strategies needed in today’s challenging market to assist you in the positioning of your property, preparing it for presentation and then she implements a dynamic marketing strategy for maximum exposure.

Earning your business

Veronica Gonzales a native to Albuquerque began her real estate career in 1997, has earned designations with the Council of Residential Specialists as a Certified Residential Specialist and Certified Luxury Home Marketing Specialist with the Institute of Luxury Home Marketing.  Veronica is a qualified member of New Mexico Select, a top producing networking group specializing in Luxury Home Sales.  She has served on the Keller Williams Realty Agent Leadership Council for the Albuquerque Academy office and on the Keller Williams Cares Committee to identify people/organizations in the community that would benefit from the volunteer efforts of the KW Culture Committee at the brokerage.  Veronica proudly associates herself with Keller Williams Realty because the company’s mission, vision and culture are parallel to her values.

Veronica and her team of professionals are experts in the navigation and processes of the real estate transaction complexities. The commitment, market knowledge, real estate sales experience and track record for being prepared to address the common challenges and to provide options and solutions, are some of the reasons why Veronica’s referral business has continued to fuel her teams success. 

If you are contemplating the sale of your home, we understand there are many things to consider and finding a real estate professional who you feel comfortable with and who you can trust to guide you through the process is key to a successful sale.  Veronica and her team have the market knowledge, track record and negotiating skills you should expect from a real estate professional. In addition she has a track record of serving with integrity, care, diligence and proven systems that get properties sold.  It is not about being #1 but rather Veronica’s success is defined by earning your real estate business for life as well as your referrals.   

Deciding to sell your property in today’s complex market requires hiring a realtor who has an understanding of your goals, in depth market knowledge, an effective marketing program and excellent communication and negotiation skills.  It would be our pleasure to serve you!